BSD Education
The Goal
Improve social media presence.
Create engaging content that converts followers into leads
Build an organic content marketing strategy.
The Strategy
BSD Education was using a mix of organic content and paid promotions to drive their marketing but in 2021, this ceased. Instead, we built up organic channels through email, social media, videos, and other campaigns to engage their customers. Our focus was to provide educational value to their primary and secondary audiences (educators and parents) and activate partnerships and collaborations with other educators.
The results
After six months, BSD Education has received 5x the amount of organic lead generation than they had in five years and their social media presence has grown by 200% without any ad spend.
