Karen Leung Foundation
The Goal
Drive traffic to website from ad campaigns
Increase event signup and conversions
Raise brand awareness during annual, high-profile event
The Strategy
We crafted an agile marketing strategy using Facebook Ads that utilized Facebook and Instagram as effective platforms to correspond with organic marketing efforts by Karen Leung Foundation. We also used Facebook events for two boosted campaigns to drive more interests to smaller activations inside a larger event.
The results
In total, our advertising saw nearly 1500 direct website conversions with efficient use of the marketing budget.
